The Jordan Tourism Board would like to invite you to attend the presentation:
“Online Tourism: Travelling the Whole Wired World”
That will be given by Mr. Damian Cook, the founder and CEO of E-Tourism Frontiers , a major continental initiative to develop online tourism in developing markets globally.
As many destinations struggle to begin marketing and managing their products online- they are also often failing to grasp how the internet has changed in recent years. The role of social media, networking, user generated content and viral marketing has completely revolutionized the way travel is marketed, researched and distributed globally- and to succeed in this space requires an entirely new approach to product, marketing and management.
This presentation will demonstrate this phenomena with real world multimedia examples and case studies- and then show how tourism is ideally suited to the social media environment, and demonstrate the basic principles of online marketing, distribution and management of tourism. We will highlight the urgent need for capacity building and training throughout many of the world’s developing markets and discuss the need for lobbying for change among key financial, legal and regulatory bodies to increase access to e-commerce.
Location: Century Park Hotel
Date: March 1st, 2010
Time: 4 – 5:30 pm
Please RSVP to Ms. Zeina Rifai at firstname.lastname@example.org / 06-5678444 Ext 113